COURSE SYLLABUS

Course Title:       e-Business
Course Code:
Course Hours:     2 + 2
Course Type:       Elective
Compiler:             Mr.Besim Abdullai
Personal
Information:         E-mail: besim.abdullai@unite.edu.mk
Term :                  Summer 2008
Institution :          State University of Tetovo

1. COURSE DESCRIPTION

This course covers all aspects of e-Business or e-commerce, design of e-business models, planning and integration, basic knowledge’s on security issues of e-commerce and/or e-business. Additional cases are used to describe in the right light the e-business opportunities and management, by using examples from e-commerce implementations in Macedonia and world wide.

2. COURSE STATEMENT OF OBJECTIVES

Successful completion of this course should enable a student to:

1. Understand the difference between e-business and e-commerce,
2. Make sense of e-business opportunities in real world, by describing, analyzing and evaluating business models of implemented cases,
3. Identify the major categories and trends of e-business/e-commerce applications
4. Explain the importance of Web technology within today’s corporations and online based businesses,
5. Understand and explain the basic frameworks for effective management of e-business solutions,
6. Identify the management issues in e-business and/or e-commerce strategic planning,
7. Discuss  and evaluate strategies for the development and management of e-business or/and e-commerce solutions,
8. Analyze a given business in order to detect the main factors (intern and extern) which can be modified in order to move forward to an e-business model,
9. Be aware that today having a good IT infrastructure is not everything without having a clear business objective, vision and mission.

3. TOPICS COVERED

  I.Overview of e-business or/and e-commerce

II.e-business models

 III.B2C applications

 IV.Market research

V.E-CRM

VI.Online Advertising

 VII.B2B applications

VIII.Business-To-Employee e-commerce

 IX.People-to-people e-commerce

X.C2C e-commerce

XI.E-learning

XII.M-commerce and L-commerce

XIII.E-commerce support services

XIV.Intra business e-commerce

 XV.e-business security issues

 XVI.Legal and ethical issues in e-business and/or e-commerce

4. TEXT BOOK

Efraim Turban, "Introduction to e-commerce", Prentice Hall, 2004

Jennifer Rowley, "e-Business", Pelgrave, 2002

Besim Abdullai., “Biznesi elektronik ”, Ligjërata të Autorizuara, USHT, 2008

5. REFERENCE BOOKS

Jeffrey F.R., Bernard J.J., “E-commerce”, McGraw-Hill, 2001

Efraim Turban, J. E. Aronson, T. P. Liang, “E-commerce, Management and practices”, 5th Ed.,Prentice Hall, 2008

6. COURSE REQUIREMENTS (Max.100p)

7. FORMAT OF CLASS SESSIONS

Since the course will be held as an independent Study, in general each session will consist of:

• discussion of assigned reading and end of chapter questions
• lecture on topics related to that session
• discussion of case studies

8. COURSE ASSIGNEMENTS

In addition to the assigned text reading, students are required to analyze each week case studies (described in the text as case studies) and answer all the questions at the end of the chapter. Students should prepare themselves each week to explain the conclusions of their analyses and, if required, to hand in written analyses.